Every so often, something special comes along in Network Marketing. Every company says they are special, that they have the best products, smartest leadership, etc etc, but in the case of Yoli, I feel it might just be true.
“We are founded by distributors for distributors,” says Yoli President Robby Fender. Fender is a longtime veteran of the MLM industry and has been an extremely successful distributor himself before turning Co-Founder and company President.
There are six co-founders of Yoli, including widely-respected Networking author Darren Falter, who brings great integrity and wisdom to the venture. “The difference is shelf-life,” says Falter. “Every other company has to add in preservatives and chemicals to allow their product to sit on the shelf for up to twelve months. We don’t. Ours stays fresh until you use it; that’s what sets us apart.”
Corey Citron, Chief Marketing Officer and another Co-Founder for Yoli, was one of the top five associates in Xango before leaving to form this new company. “We know what it’s like to be in the trenches,” Citron says, “so I don’t care if you have to stay on the couch, take a bus, whatever you have to do to get to Vegas for our first convention, just get yourself there. If you want to build a Yoli business, coming to Convention is the single most powerful thing you can do.” Corey brings a fresh, unique perspective to MLM that shows up in the videos, marketing campaigns and extremely user-friendly website created for distributors.
Research and planning has gone on for much of the past year, with the company making products available in the summer of 2009. The “pre-launch” or “soft launch” happened ahead of schedule in November, 2009, with Yoli doing over $1 million in pre-launch sales.
Yoli is part of the Healthy Beverage industry, taking on Gatorade, Vitamin water, Sobe water, and others for the coveted money that people spend on alternative beverages. There is a difference, though.
“Yeah, there’s a difference,” says CMO Corey Citron, “ours has no sugar, no chemicals, no preservatives. Just look at the list of ingredients in most of those other drinks. You can’t even pronounce the names of half of the stuff in there. Our mission is to improve the health of this country, and of the kids in this country, by providing healthy beverage alternatives. There is just nothing like our stuff out there.”
Yoli centers around a new technology in how the drink is delivered. Where most beverage companies add in preservatives and chemicals to increase shelf-life, Yoli delivers its drink’s contents through a freeze-dried “blast cap” that stays fresh until the user is ready to use it. The plastic insert fits into the mouth of a water bottle, the user “blasts” or presses down on the plastic button, and the powder releases into water, creating a fresh, healthy drink right on the spot.
The company’s first drink, Truth, is a Gatorade-like alternative, with natural ingredients acai, goji, pomegranate, resveratrol, and monatau gold. There is no sugar, using xylitol and stevia as natural sweeteners. There are plans for a greens drink, detox drink, weight loss-meal replacement drink, alkalizing pH drink, and more.
“The cap gives us fluidity,” says President Robby Fender. “So we can go wherever the healthy beverage market goes; we are not tied down to any one product.”
Yoli is based in Salt Lake City, Utah. The first annual convention is Jan 22-24, 2009 in Las Vegas, NV.
Thanks for reading Part 1 of my 2-Part Yoli Review! To learn more about Yoli and how you can get involved, check out my short video at www.NewBizwithJeff.com. My name is Jeff Rahim Bronner and I am a 5-Star Gold Distributor with Yoli.
[...] for reading Part 1 of my 2-Part Yoli Review! To learn more about Yoli and how you can get involved, check out my short video: [...]